The campaign is to raise money for The Ringo Starr Peace and Love Fund, which provides "stress-reducing, evidence-based Transcendental Meditation (TM) technique to inner-city students, veterans suffering from post-traumatic stress, and women and children who are victims of violence and abuse."

For every photo posted on Twitter and Instagram with the hashtag #peacerocks John Varvatos will donate $1 to the fund.

Tre also posted an image on Instagram today saying "HAPPY BIRTHDAY RINGO!! You are the greatest inspiration for me as a drummer/dude. #peacerocks #JohnVarvatos #drumforpeace #peacerocks#peacerocks"



More info about this event, coinciding with Ringo Starr's birthday, can be read over at InStyle.com.