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Larry Livermore, founder of Lookout! Records and most known to us as the-guy-who-signed-Green-Day, has written a new book about the record label and the bay area scene it was a part of. "How To Ru(i)n A Record Label: The Story of Lookout Records" is being released November 13th by Don Giovanni Records.

[quote]How To Ru(i)n A Record Label documents the author’s experiences from Gilman Street to Bialystok, Poland, as he built Lookout from the ground up, only to find himself losing control of the label a mere ten years later, and abruptly walking away from the multi-million dollar company when it was at its peak of success.

Throughout that time, however, he was central to the influential scene that gave birth to Gilman Street, Maximum Rocknroll, and a new generation of independent music that has had an everlasting effect on both the underground and mainstream. In the process, he just might even have found himself.[/quote]

You can pre-order the book right here on Don Giovanni Records. The hard-cover version is limited to 100 copies.

Get updates about the book:
and follow Larry on Twitter @LarryLivermore

To get a taste of Larry's superb storystelling, I'd recommend reading his recap of Green Day's induction into the Rock and Roll Hall of Fame.
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